4 Tips On Creating a Buzz about Your Book Before Publication.
While I had a publisher for my first book, the marketing of it fell squarely on my shoulders. Most of all, I didn’t realize how critical marketing is prior to the publication of a book. Yes, my website and social media were up and running a couple of months prior. But, there are other things you can do to help create some noise about you and your book in the preceding weeks.
Here are 4 ways to expand your book marketing activities prior to publication.
1. Whether your book is print, digital or both, invest in a professional book cover designer. The cover is the first thing people see when they look at your book. The highest number of views and likes that I receive on my Facebook pages are for simple pictures with few words. So, your book cover needs to be eye catching. This is particularly important if you are planning on submitting your book or Galley (advanced copy) to the media for review. Make sure your website is up to scratch and have professional head shots taken; using a nice photograph taken on vacation doesn’t cut it if you want to be taken seriously.
2. If it is in your budget, have your book reviewed before publication by Kirkus Reviews or other similar industry magazine. Their reach is broad and respected within the publishing industry. Allowing sufficient time before publication will enable you to print a quote from the review on the back cover of your book.
3. Research on-line reviewers of your book’s genre and find out if they accept guest posts. Several of them probably do and it’s an excellent way to get your name out there.
4. As soon as the Galley of your book is available, send it out to potential mainstream media outlets for review. Most will not review a book once it has been published.
Do you have some other views or ideas on marketing a book prior to publication? Feel free to share your comments.